Behind every great social media platform stands millions of great women. And boy do they love their smartphones!
According to research compiled by FinanceOnline, which was taken from PEW, Nielsen, and Burst Media, women use social media more often and in more ways then men do. Facebook, Tumblr, Pinterest, Instagram and Twitter all have more women on the platform than men.
Pinterest, not surprisingly, has a more female-centric user base with 33 percent of female online adults using the site, compared to 8 percent of all men. But the tables turn with LinkedIn, where 24 percent of all adult men use the site compared to 19 percent of women.
Perhaps more interesting, women are leading the charge of social media use via mobile. Forty-six percent of women use their smartphone to check in on social media activities, while 43 percent of men use their smartphone.
The same theory holds true for tablets, where 32 percent of women check in to social media versus 20 percent of men.
Here’s where it gets really juicy:
The research also found that women are more likely to interact with brands via social media than men. More than half of women use social media to show support and access offers from brands, while less than half of men are using social media in the same way.
Women also use social media to stay current with brands and comment on their favorite brands more than men do.
The fact that women are more active on social media than men isn’t a recent discovery. The statement has held true for at least the last five years. However, it is interesting to see that women are leading the migration from desktop to mobile where social media is concerned, which is a huge concern for social sites coming into the next few years.