Google Analytics allows Marketers and Analysts to integrate data from other Google products to be viewed and analyzed alongside its standard reports. This means that instead of having to analyze data using multiple tools, it is possible to centralize all information into Google Analytics to make data analysis more powerful.
In ‘Google Analytics for SEO’ Daniel Waisberg provides a step-by-step guide to integrating and analyzing Webmaster Tools using the Google Analytics interface. This will not only increase data accuracy, but also bring new analytical capabilities to Marketers, Analysts and Website owners. Webmaster Tools provides a wealth of information to website owners, including (but not limited to): crawl errors, broken links, organic search traffic data, and sitemaps details.
The eBook also includes a chapter where Daniel provides best practices in order to have data gathered in a clean and accurate way. The chapter discusses code implementation and the settings required for Google Analytics and external campaigns. He also offers tips on how to keep the implementation under control, especially important for large enterprises
Here is what experts in the field have to say about the eBook and the author:
“Daniel’s an expert in all things Google Analytics. Listen and learn. I do.”
Danny Sullivan – Editor In Chief, Marketing Land & Search Engine Land
“The data you get from Google Analytics is awesome. Google Analytics plus Webmaster Tools plus AdWords plus AdSense equals super awesome! Suddenly you are saving money (optimizing AdWords and AdSense), getting more visits (with deeper SEO insights), and all tied to Macro and Micro Conversions. Did you think a humble eBook could do that? This one can. Buy it!”
Avinash Kaushik – Author, Web Analytics 2.0 & Web Analytics: an Hour A Day
“Daniel does a great job in his book helping users understand how to get up and running with Google Analytics. He cuts through a lot of the noise and offers practical advice about how to get started with Google Analytics. With his book you’ll have the basics covered quickly and be on your way to insights fast.”
Justin Cutroni – Analytics Advocate, Google
“Daniel Waisberg is a definitive authority in the analytics and marketing optimization space. One thing that makes him a consistent “must read” is his ability to articulate ideas in a way that’s accessible to all levels of marketer, tech-savvy or otherwise. His latest eBook on implementation best practices is essential in the library of all web workers responsible for data: from marketing manager to analyst. Useful links, step-by-step instructions and examples from actual sites make it easy for everyone to follow. As marketing measurement becomes more important daily you need to be sure you’re making the best possible use of tools and getting clean, integrated data. This eBook will get you on the right path to doing just that.”
Adam Singer – Product Marketing Manager, Google Analytics